Press Release - New Incense: ei-u & kon-fu, Summer Shows 2025

July 16, 2025

PRESS RELEASE

FOR IMMEDIATE RELEASE

Contact: support@elemensefragrance.com

Phone: (888) 775-5487

elemense Introduces Yin & Yang-Inspired Incense at Summer 2025 Trade Shows

LOS ANGELES, Calif., July 11, 2025 - elemense, a modern fragrance brand inspired by ancient Eastern wisdom, is pleased to announce the debut of two new incense products - ei-u and kon-fu - at this summer’s leading trade shows. These fragrances, rooted in the natural harmony of yin and yang, will be displayed at Atlanta Market and NY NOW.

New Product Launch: “ei-u” and “kon-fu” incense

Drawing from the ancient Chinese concept of yin and yang, ei-u and kon-fu express the balance and connection of all things in the universe through scent. The two fragrances invite reflection on the harmony between opposing forces and the five elements of nature. Each incense comes in a 40-stick pack and will be available for purchase later this summer.

ei-u (shadow rain): The Pure Element of Yin

Experience: Listen to the pure sounds of rain and let the silence of clear air calm your mind.
Key Notes: Sumi (traditional Japanese ink), Moss, Vetiver, Agarwood
Scent Profile: A calming blend of sumi and lush moss, evoking dignified silence and tranquility.

kon-fu (golden wind): The Radiant Element of Sunlight

Experience: Feel the wind leading from mountains to sea, freeing your mind and spirit.
Key Notes: Akashiso (Japanese red shiso herb), Gardenia, Cinnamon, Sandalwood
Scent Profile: Warm and energetic, with nostalgic gardenia and lively akashiso, reminiscent of sunlight crossing the sea.

Summer 2025 Trade Show Details

Atlanta Market Summer 2025

July 16 - 20, 2025

240 Peachtree Street NW

Atlanta, GA 30303

Building 3, Floor 3 (Body & Soul - LUXE)

Displayed at Nippon Kodo Booth #2405

NY NOW Summer 2025 Market

August 3 - 5, 2025

Jacob K. Javits Convention Center

429 W 11th Street

New York City, NY 10001

elemense, Nippon Kodo, and Yohaku Booth #1117

We look forward to welcoming you at Atlanta Market and NY NOW this summer. To see the entire collection and to place an order, visit elemensefragrance.com.

About elemense:

elemense is a global home fragrance brand that invites reflection and connection, drawing on Eastern philosophies and the five elements of nature. Introduced at NY NOW in 2018, debuted in Japan in 2021, and featured at Maison & Objet in Paris in 2022, elemense builds on Nippon Kodo’s 450-year heritage of fragrance artistry. Each product is thoughtfully crafted to bring harmony to daily life and create a new sense of relaxation for the modern day lifestyle.